Your brand is the foundation of your web marketing and the public perception of your organization. It's important to define and use it properly to reach your ideal customer base.
Your brand should identify your purposes and strengths. It should pinpoint your competition, target market and ideal customer persona(s). Most importantly, your brand must focus on your customer's needs and the unique ways you meet them.
Building brand awareness grows customer loyalty within your target market.
When your brand is combined with other web marketing components, it becomes one fluid process, interconnecting and creating a dynamic web experience for your customers.
BRAND DECLARATION Process
Understand Your Purpose
Know Your Strengths
Identify Your Target Market
Recognize Your Customer's Needs
Meet Customer Demand
Highlight Your Best Solution
BRAND DECLARATION Packages
Basic brand declaration package includes:
- Brand Declaration
- Brand Promise
- Brand Pillars
- Brand Action Plan
Standard payment packages start at $595
Prepaid payment packages start at $525
This package can be used to have Westwind perform your ongoing brand management or to have Westwind support you through the process.
- Annual review
- 4 hours of brand support