building content engagement
The engagement piece of your web marketing, developing content that engages your ideal client is an ongoing process. Clear and relevant text, images and videos give your web and digital audience a compelling reason to learn more about your organization.
Much of the content developed will come from the information collected during your brand and website processes. This is used to develop your website page content and also to create digital outreach posts and blasts. Keywords and phrases are woven into the content, and brand tone, images and graphics are included as well.
Regular website updates, consistent blog and social posts and timely e-news blasts give you an advantage over your competition and also gives your potential customers ongoing reasons to stay in touch and engage over and over again.
This content development engagement process can be used as a stand-alone product or can be made dynamic when used in combination with the other web marketing components.
DYNAMIC CONTENT DEVELOPMENT
When your content is combined with other web marketing components, it becomes one fluid process, interconnecting and creating a dynamic web experience for your potential customers.
CONTENT DEVELOPMENT Process
Is Your Writing Relevant?
Create Fresh, Informative Copy
Learn To Write For The Web
Do Your Graphics Engage Customers?
Images Are Great, Videos Rock
Choose Visuals That Pop
Are Your Messages Compelling?
Combine Your Text and Images
Produce Clear & Concise Content
CONTENT DEVELOPMENT Packages
- Content development for five website pages.
(text, images & video)
- Homepage visual menu.
- Header image with brand or mission statement.
- Page content can also be used for social media and other forms of digital outreach posts.
Standard payment packages start at $820
Prepaid payment packages start at $750
Management & Support
This package can be used to have Westwind perform your ongoing content management or to have Westwind support you through the process.
- Annual review
- 4 hours of content support