Dynamic Web Marketing
Branding : Websites : Content : Messaging : Metrics
Westwind offers a variety of dynamic web marketing products, all of which can be used independently, but are most powerful when combined into one streamlined process.
Brand awareness grows when customers understand how you best meet their needs.
Brand Discovery is the awareness building component of your web marketing process.
Your brand is the foundation of your web marketing and the public perception of your organization.
It's important to define and use it properly to reach your ideal customer base.
Your brand should identify your purposes and strengths. It should pinpoint your competition, target market and ideal customer persona(s).
Most importantly, your brand must focus on your customer's needs and the unique ways you meet them.
Branding Packages start at $695.
Branding services include: Target market, demand and value discoveries. Brand declaration assets and action plans.
Website conversions increase when customers are provided with clear navigation choices.
Website Design is the conversion building component of your web marketing.
Your website is the core of your web marketing and the only web platform within your complete control. It's the hub that allows you to help your customers find the information they're looking for.
Your website should provide easy access to your information, products and services. It should be mobile-friendly and incorporate your branded design elements.
Most importantly your website must provide clear navigation and obvious avenues that allow website visitors to become customers.
Increasing website conversions will expand your customer base.
Website Packages start at $995.
Website services include: Responsive web design, custom template design, content management systems, page builder drag-n-drop components.
Content engagement increases when customers receive value-oriented content.
Content Development is the engagement building component of your web marketing.
Your content is the voice of your web marketing and the compelling reason that customers interact with you. It conveys the written and visual messages that provide relevant information and facilitate online growth of customer relationships.
Your content should be keyword-optimized and search-engine-friendly. Written copy should be clear, concise and easy to understand. Images and videos should be interesting, inviting and should support or clarify the written content.
Most importantly, your content must be provide information that is valuable and important to your customer.
Expanding content engagement keeps you relevant in the minds of your customers.
Content Packages start at $395.
Content services include: Search Engine Optimization, copywriting, photography, videography
Connections increase when customers receive consistent, timely messages.
Message Delivery is the connection building component of your web marketing.
Your messages are the fuel of your web marketing and the testing tools that track your marketing effectiveness. Measuring customer engagement provides you with an efficient way to test perceived value and market demand.
Your messages should be directed to a variety of channels and delivered consistently to a specified audience. They should drive traffic using both paid and organic opportunities.
Most importantly, your data must be tracked and documented for maximum effectiveness.
Tracking message connections enables you to make wise marketing decisions.
Messaging Packages start at $395.
Messaging services include: Social media management, digital ad campaigns, social business page management